Introduction

This application was for the future digital planning and discovery experience for Financial Advisors and CSAs that will be incorporated into the daily advisor lifecycle. We aim higher FGA adoption rate and enhance FA effectiveness, and update the experience based on user/business needs.

The engagement duration was eight weeks.

Team and Role

I contributed as a lead designer responsible for research consolidation, concepts and prototypes,
overall design decisions, and final deliverables.

2 Stakeholders
Client-side engineer
Project Manager
2 Designers:
2 Researchers

Research

Current FGA Breakdown

We received the current system walkthrough with SMEs, and I created a simple sitemap and current screen flow for FGA. So that we could understand better what users are referring to while user interviews.

Problem Statement Alignment

We interviewed 17 FAs and shared the result with stakeholders to shape the project scope and problem statement.
The user’s main pain point was basically:

Difficult to navigate to the necessary information.

The main reason was FGA was built for the Planning intake and not well considered for reviewing use cases. However, reviewing and adjusting are the primary use cases once intake is done.

Constrain

The current FGA is built by third-party integration, so we do not have much room to adjust the FGA itself,
so we decided to create a Dashboard for users to digest information and have easier access to FGA dive-in.

Ideation, Validation, Iteration

Featured

Iteration 1: Low-fi Concept

After the Stakeholder and SME review, they don’t want to have the plan adjustable here since they want to increase active FGA users.

Also, I added more content that stakeholders think is useful for the users.

Iteration 2: Concept Wire Testing

User Feedback:

They like Combined Details and What if the scenario is accessible.

Adjustable from here is preferable but not critical.

The left side has a little too much information than they need. So we categorize the information as Necessary, Good to have, and Not necessary.

Iteration 3: Prototype

Pushed “Good to have” contents in the drawer for easy access.

Made popular information into Individual cards for better readability.

Goals are associated with the probability of success and plan net worth.

Added SME/Stakeholder’s requirement contents.

Final Prototype

When there is an upcoming meeting with the Client..

(Corner Case: Client reach out to FA for specific information/ information update)

Use Case 1: Probability of Success is above 85%

Check the retirement age and current scenario’s probability of success.
If good, export the Planning Snapshot.
(Depend on FA and Client, check: Plan Net Worth Details and Retirement Income, Annual Additions)

Use Case 2: Probability of Success is below 85%

Check the retirement age and the current scenario’s probability of success.
If not good, Check Combined Details and alternative scenarios.
(Depend on FA and Client, check:
Plan Net Worth Details and Retirement Income, Annual Additions)
Export What If Scenario and Snapshot.

Other Deliverables

Other deliverables are included:

Research Consolidation Documents
Corner Case Wires and Flows
Screen Flow
Components Guide
Prototype Link
Parent Dashboard Card for Planning

After the launch, FGA active users increased by 16%.

Next Steps..

User Testing for last-minute content.
A couple of contents (Key Topics, Asset Allocation) are added at the last minute by stakeholders’ and SMEs’ requests.
User testing will be very beneficial for these contents to explore the best format for the users.

FGA Dashboard